Customer – IKEA Group – “The mission of IKEA is to create better conditions for everyday life for many people. Their business idea is to offer a wide range of functional and well-designed home furnishings, at prices so low that most people can afford it.”
Scope of work – developing paperboard models/3D coloring books in the cuddly toy fashion – a mouse, a rabbit, an owl or a frog.
Aim of action – support for promotion for children – international competition based on drawing a picture of a character, on the basis of which a new cuddly toy will be manufactured and sold.
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