Creation of envelope mailings

The direct mail campaign consisted of several elements. They all fit into a C5 envelope with a window. One interesting feature of this project is the cress seeds included as a little gift. You can feel and hear them when you shake the envelope. As they appeal to two senses, they provide a double incentive to open the mail.

Postcards are one of the simplest, quickest and cheapest ways to communicate with donors. This form of mail does not require the recipient to open an envelope or unpack anything. The recipient can see the message immediately upon receiving the postcard. Producing postcards does not require a large financial outlay, compared to more elaborate forms of mail.

A direct mail campaign featuring elephants in the background. The message ‘trumpets’ right from the envelope. The mailing consisted of a letter and a leaflet, which managed to pack in a considerable amount of content. An additional element was a bookmark, which we made from paper produced from elephant dung, ordered from the Museum of Papermaking in Duszniki Zdrój.

An example of a direct mail campaign in a C5 envelope for WWF. The mailing was designed in such a way as not to distract from the content. Printed on eco-friendly materials. The choice of a C5 envelope is no coincidence. DL-sized envelopes are often associated with business correspondence and may be dismissed by recipients as ‘junk mail’.

An example of a simple direct mail piece. It consists of a letter in an envelope, printed in a single colour. The simplicity of the design stems in this case from the nature of the mailing, which is a so-called ‘thank you letter’.

In the field of direct mail, there is an ongoing search for innovative ways to reach donors. One such effective tool is the self-mailer, which stands out from other mailings of this type due to its unique format. Self-mailers are promotional items consisting of a single piece that replaces both the letter and the envelope. They can take various forms and formats, depending on the creative concept.

Another direct mail campaign for Polska Akcja Humanitarna. This time, we suggested a practical promotional item to the client – a personalised Post-it-style notepad. Including this kind of item extends the lifespan of the marketing message. These notepads often end up in a handbag or on a desk, serving as a reminder of the brand for weeks to come.

A direct mailing featuring a reply envelope, a form and a promotional item. The entire package fits inside a C5 envelope, through which you can feel the pen inside. This makes you want to open the envelope straight away to see what’s inside. The mailing comprises several elements, which have been successfully brought together through consistent graphic design.

This is a very interesting project in form. The specially designed and printed envelope in the form of a narrow box is eye-catching. Several elements were squeezed in the middle. In addition to the traditional letter, a leaflet and a matching notebook with a pen. The whole design is in line with the Client's visual identity guidelines.