One product – many playing fields.
By implementing more scratch-off fields within one item, we can engage the final recipient in the interaction with the product for a longer time.
On a given day of the month, the customer scratches one field and compares the content under the scratch card with the content posted in the store – if they overlap, he gets the right to a discount/promotion. The product can be made as a scratch card or as Peal & Reveal – a title card with tear-off window. Of course there is a possibility to combine both of these options to get a scratch card hidden under the opening window.