Of particular note in this project is the packaging and the idea of unaddressed direct mail itself. The folding box was designed to accommodate a rich advertising message and, above all, the bag as a gadget for the potential customer.
The right gadget for the marketing campaign ensures that the message does not end at the delivery stage of the mailings to the recipients, but resonates with them while they are being carried, reaching more potential customers. Boxes with the bag were distributed unaddressed, directly to recipients’ mailboxes.
Also noteworthy is the meticulous confection that we carried out here – from the folding of the bag, to the folding and closing of the packaging and the affixing of the label.
