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Direct mail for WWF with a leaflet

MOQ: 10000

Price: 2,95 zł

A direct mail campaign featuring elephants in the background. The message ‘trumpets’ right from the envelope. The mailing consisted of a letter and a leaflet, which managed to pack in a considerable amount of content. An additional element was a bookmark, which we made from paper produced from elephant dung.

The elephant paper was specially ordered from the Museum of Papermaking in Duszniki Zdrój. The sheets of paper used to produce the bookmarks were made from 50% elephant dung and 50% cellulose. The natural raw material was provided by elephants from Wrocław Zoo – Toto and Birma.

MOQ: 10,000
Estimated price: PLN 2.95 net/unit
Graphic design cost: PLN 3,000 net.

WWF Poland
The foundation’s mission is to halt the rapid degradation of the natural world. For years, WWF has been fighting to protect the natural environment, saving the most valuable natural sites in over 100 countries across six continents. It is supported by over 5 million donors worldwide. It is one of the largest organisations of its kind in the world. WWF also runs extensive educational campaigns on nature conservation.

Scope of work
Graphic design, printing, assembly, posting.

Mailing contents
Envelope, leaflet, letter, promotional item in the form of a bookmark.

Objective of the campaign
Fundraising activities.

What is worth noting about this project
The elephant-themed bookmark. A giveaway tying in with the mailing’s theme, which further enhanced its value by raising awareness of the plight of elephants.

Mailing contents:
– C5 envelope, 80 gsm recycled paper, no window, 4/0 CMYK print, up to 30% overprint,
– A4 leaflet, folded to A5, 4/4, coated recycled paper (Recystar satin 150 gsm),
– promotional item – bookmark made from elephant dung, 50 x 125 mm, 4/4 + 200 pcs.

MOQ: 10,000
Estimated price: PLN 2.95 net/unit
Graphic design cost: PLN 3,000 net.