Our task was to create a logo for an emerging brand. The logo was intended to be versatile and easily recognizable across different cultures. Moca’s brand philosophy is “Make Oceans Clear Again.” Moca’s first product will be sunglasses made from recycled plastic.
The logo was intended to evoke associations with the ocean, the beach, bright and warm sand, travel, elegance, natural elements, Scandinavia, and ecology. Target audience and brand goals: education, environmental awareness, health, surfers, interest in organic products, ocean enthusiasts, animal lovers, eco-conscious individuals, sailors, etc.
Using a color palette inspired by nature—such as shades of blue, green, brown, and beige—can evoke images of the ocean, the beach, and the natural world, while also highlighting the brand’s eco-friendly nature. A simple, minimalist logo design can convey elegance and modernity, while remaining versatile and easily recognizable across different cultures.
Scope of work: logo and business card design.
Graphic design cost: 1,500–10,000 PLN, depending on the scope of the project.
Scope of work: logo and business card design.
Graphic design cost: 1,500–10,000 PLN, depending on the scope of the project.
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