This type of creative flyer with moving elements goes beyond standard advertising solutions, which helps to stand out from the competition and make the recipient remember the brand better. Covering the leaflet with soft-touch foil enhances the pleasant tactile sensations, which influences the positive reception by customers.
Flyers with additional elements that can be rotated or pulled out often stay in the hands of recipients longer than standard advertising materials. There is a higher chance that the recipient will take the leaflet home or remember it, which further increases the chances of increasing the number of orders and building loyalty.
The pop-up element in the form of a pizza triangle was a reference to the brand name – Hot Triangle.