Aim of action: promotion of the product group, sales.
What to pay attention: on the way of opening and building a marketing message. Holding the leaflet in your hands does not indicate that its opening method will be so unusual. We open page by page. We arouse the interest of the recipient with this form and with all content that is on the leaflet. The design of the leaflet arouses curiosity, the recipient wonders what will happen next, how does it open – what is at the end? A leaflet designed in detail, completely different from this type of marketing products. Remember that getting the recipient interested is the first step towards selling.
