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Unaddressed direct mail in the form of a postcard

MOQ: 10000

Price: 0,55 zł

Postcards are one of the simplest, quickest and cheapest ways to communicate with donors. This form of mailing does not require the recipient to open an envelope or unwrap anything. The recipient can see the message immediately upon receiving the postcard. Producing a postcard does not require a large financial outlay, compared to more elaborate forms of direct mail. In this case, we designed the postcard for Polska Akcja Humanitarna for unaddressed direct mail – a trial run carried out in several Polish cities.

MOQ: 10,000
Estimated price: PLN 0.55 net per item
Graphic design: PLN 1,500 net.

Client: Polish Humanitarian Action
The foundation provides aid to those suffering as a result of armed conflicts, the climate crisis and disasters. It operates in accordance with the principles of humanity, impartiality, neutrality and independence.

Scope of work
Graphic design, coordination of unaddressed mailings.

Mailing composition
Postcard.

Objective
To reach new donors.

Key features of this project
Its postcard format. To create more space for content, we used an A5 format, moving away from the traditional A6 postcard format. This made the mailing stand out from the rest. The downside of this mailing format is the limited space for the message. This requires focusing solely on the most important information and crafting a concise message for the recipients.

Specifications:
– A5 postcard
– 275 gsm single-sided coated cardstock + 1+0 soft-touch lamination,
– printing: 4+4.

MOQ: 10,000
Estimated price: PLN 0.55 net per item
Graphic design: PLN 1,500 net.